Make (AI Automations) Review (2026)
The most powerful visual workflow automation — now with AI superpowers.
SmartStack Verdict
Make (formerly Integromat) is a visual workflow automation platform that connects 1,500+ apps. Its AI modules let you incorporate Claude, ChatGPT, and other AI tools directly into your automation workflows — making it the most flexible AI-powered automation platform available.
Make is to automation what Excel is to data — it's the power user's choice. While Zapier is more beginner-friendly, Make offers dramatically more flexibility: multi-step workflows, conditional logic, data transformation, and now native AI module integration that lets you call any AI API mid-workflow.
AI modules in Make
Make's AI capabilities go beyond a simple "ask AI" step. You can build workflows that: receive an email → extract structured data with AI → look up a contact in your CRM → personalize a reply → send it — all in one automation. The AI module can call OpenAI, Claude, Stability AI, and others directly via HTTP or dedicated connectors.
Real automation examples
Social media monitoring → AI sentiment analysis → Slack alert. New form submission → AI-generated proposal → Email → CRM entry. Customer review → AI classification → Routing to correct team. These workflows would require a developer in the pre-automation era; Make puts them in reach of any technical-minded business owner.
Make vs Zapier
Zapier is simpler to learn; Make is far more powerful. If you've hit limits in Zapier or need complex data transformation, Make is the natural upgrade. The pricing is also significantly cheaper — $9/mo vs Zapier's $20/mo for comparable usage.
Pros
- Most flexible automation platform available
- Native AI module integration (OpenAI, Claude, etc.)
- Visual canvas makes complex workflows understandable
- Much cheaper than Zapier for similar power
- 1,500+ app integrations
Cons
- Steeper learning curve than Zapier
- Error handling requires technical understanding
- AI modules add API costs on top of Make subscription
- Customer support slower than Zapier
Best For
Technical founders and operations teams who need complex, multi-step AI-powered automations.
Not For
Non-technical users or simple 2-step automations — Zapier is more approachable for those.
Alternatives to Make (AI Automations)
Make (AI Automations)
4.5The most powerful visual workflow automation — now with AI superpowers.
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Pricing
✓ Free plan available
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