Email Marketing
Kit (formerly ConvertKit) vs Brevo
Both tools reviewed and verified. Pricing checked April 2026.
Kit (formerly ConvertKit)
Email marketing built for creators
Brevo
Email, SMS, and CRM in one affordable platform
Choose Kit (formerly ConvertKit) if…
Kit has evolved from a simple newsletter tool into a serious email marketing platform for content businesses. The subscriber-centric model and automation are genuinely best-in-class.
Choose Brevo if…
Brevo's per-send pricing model makes it uniquely cost-effective for businesses with large subscriber lists that send infrequently. The bundled SMS and CRM are a bonus.
Feature comparison
| Feature | Kit (formerly ConvertKit) | Brevo |
|---|---|---|
| Starting price | Free (1,000 subs) | Free (300 emails/day) |
| Free plan | ||
| Our rating | 4.5/5 | 4.3/5 |
Kit (formerly ConvertKit) pros & cons
- Subscriber-centric model beats list-based competitors
- Best visual automation builder available
- Creator Network for cross-promotion
- No drag-and-drop email builder (text-focused design)
- Limited landing page templates
- Analytics less detailed than Mailchimp
Brevo pros & cons
- Priced per email sent, not per subscriber
- Bundles SMS, live chat, and CRM
- Unlimited contacts on all plans
- Daily send limits on free plan (300/day)
- Automation is less sophisticated than Kit or Mailchimp
- UI can feel cluttered
Executive Verdict
Kit (formerly ConvertKit) wins overall
Based on verified ratings, pricing, and user feedback, Kit (formerly ConvertKit) edges out for most small businesses. Kit has evolved from a simple newsletter tool into a serious email marketing platform for content businesses. The subscriber-centric model and automation are genuinely best-in-class.
That said, Brevo may be the better fit if pricing or specific features are your top priority — read the full reviews below.