Email Marketing
Mailchimp vs Brevo
Both tools reviewed and verified. Pricing checked April 2026.
Mailchimp
The most recognisable email tool in the world
Brevo
Email, SMS, and CRM in one affordable platform
Choose Mailchimp if…
Mailchimp remains the most complete email marketing platform for small businesses, but recent price increases have many users reconsidering. Here's our honest verdict.
Choose Brevo if…
Brevo's per-send pricing model makes it uniquely cost-effective for businesses with large subscriber lists that send infrequently. The bundled SMS and CRM are a bonus.
Feature comparison
| Feature | Mailchimp | Brevo |
|---|---|---|
| Starting price | Free | Free (300 emails/day) |
| Free plan | ||
| Our rating | 4.4/5 | 4.3/5 |
Mailchimp pros & cons
- Best-in-class drag-and-drop email builder
- Comprehensive automation journeys
- Strong analytics and A/B testing
- Pricing has become expensive at scale
- Free plan limited to 500 contacts
- Customer support is slow on lower tiers
Brevo pros & cons
- Priced per email sent, not per subscriber
- Bundles SMS, live chat, and CRM
- Unlimited contacts on all plans
- Daily send limits on free plan (300/day)
- Automation is less sophisticated than Kit or Mailchimp
- UI can feel cluttered
Executive Verdict
Mailchimp wins overall
Based on verified ratings, pricing, and user feedback, Mailchimp edges out for most small businesses. Mailchimp remains the most complete email marketing platform for small businesses, but recent price increases have many users reconsidering. Here's our honest verdict.
That said, Brevo may be the better fit if pricing or specific features are your top priority — read the full reviews below.