Email Marketing
Mailchimp vs GetResponse
Both tools reviewed and verified. Pricing checked June 2026.
Mailchimp
The most recognisable email tool in the world
GetResponse
Email marketing with landing pages and webinars
Choose Mailchimp if…
Mailchimp remains the most complete email marketing platform for small businesses, but recent price increases have many users reconsidering. Here's our honest verdict.
Choose GetResponse if…
GetResponse bundles email marketing, landing pages, webinar hosting, and conversion funnels in one platform. For businesses that use webinars to generate leads, it's the clear choice.
Feature comparison
| Feature | Mailchimp | GetResponse |
|---|---|---|
| Starting price | Free | Free / $19/mo |
| Free plan | ||
| Our rating | 4.4/5 | 4.2/5 |
Mailchimp pros & cons
- Best-in-class drag-and-drop email builder
- Comprehensive automation journeys
- Strong analytics and A/B testing
- Pricing has become expensive at scale
- Free plan limited to 500 contacts
- Customer support is slow on lower tiers
GetResponse pros & cons
- Built-in webinar hosting — no separate tool needed
- Landing page builder included on all paid plans
- Conversion funnel builder for full lead-to-sale flows
- Interface feels busier than Mailchimp or Kit
- Automation builder less intuitive than ActiveCampaign
- Webinar features limited on lower tiers
Executive Verdict
Mailchimp wins overall
Based on verified ratings, pricing, and user feedback, Mailchimp edges out for most small businesses. Mailchimp remains the most complete email marketing platform for small businesses, but recent price increases have many users reconsidering. Here's our honest verdict.
That said, GetResponse may be the better fit if pricing or specific features are your top priority — read the full reviews below.
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